The Power of Psychology: Research on Fundraising Strategies
Fundraising is both an art and a science, or maybe it's more to do with psychology according to Dr. Shang, a philanthropic psychologist who will share her research and experience working with nonprofits. She will help us understand how to get a donor's attention, to build trust, and to build donor loyalty. Professor Jen Shang is the world’s first PhD in Philanthropy and the world’s only philanthropic psychologist. She is the co-founder and co-director of the Institute for Sustainable Philanthropy based in the UK. Free Virtual Event via Zoom. Register at http://go.niu.edu/psychologyoffundraising.
Dial-In Information
Register at http://go.niu.edu/psychologyoffundraising.
Monday, February 20 at 12:30 PM to 2:00 PM
Virtual Event- Event Type
- Topic
- Target Audience
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Students, Faculty and Staff, Alumni, General Public, Prospective Students
- Website
- Cost
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free
- Department
- Center for Nonprofit and NGO Studies, College of Liberal Arts and Sciences, NIU Foundation, Psychology, University Honors Program
- Contact Name
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Alicia Schatteman
- Contact Email or Phone
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