The Power of Psychology: Research on Fundraising Strategies

Fundraising is both an art and a science, or maybe it's more to do with psychology according to Dr. Shang, a philanthropic psychologist who will share her research and experience working with nonprofits. She will help us understand how to get a donor's attention, to build trust, and to build donor loyalty. Professor Jen Shang is the world’s first PhD in Philanthropy and the world’s only philanthropic psychologist. She is the co-founder and co-director of the Institute for Sustainable Philanthropy based in the UK. Free Virtual Event via Zoom. Register at http://go.niu.edu/psychologyoffundraising.