“Influencers are often seen as picture-perfect personas,” says Professor Valeria Penttinen. “But today, many are sharing a different side - opening up about their struggles, insecurities and imperfections.”

This shift, known as deinfluencing, is reshaping how audiences engage with content and how brands communicate authenticity.

Join us from 6 to 7 p.m. CDT, Aug. 5 (via Zoom) for a free online event to hear:

• Exclusive insights from Prof. Penttinen’s 2025 research.
• What deinfluencing means for marketers and brands.
• How our M.S. in digital marketing program prepares you to lead in this evolving space.

Register here: MS in Digital Marketing Program Preview - Impacts Of Deinfluencing on Social Media

We’re still enrolling students for fall 2025 and attendees that apply will receive a graduate application fee waiver!

Want to read ahead? Preview Professor Penttinen's published research.