Embarking on a new business, nonprofit, or project venture? Join our insightful workshop where you'll gain essential insights into identifying your target audience and addressing their needs. Wayne Finley, Associate Professor and Business Librarian, will guide you through valuable on-campus market research resources. Additionally, Becca Husar, Associate Director of Innovation and Partnership Development, will help you craft a compelling value proposition statement for your endeavor.

Hosted as part of the De La Vega Innovation Incubator program, this workshop is designed to empower entrepreneurs, nonprofits and project leaders with the knowledge and skills needed to succeed. Whether you're a student, faculty, or a member of the public, everyone is welcome to participate. Don't miss this opportunity to enhance your project's foundation and make meaningful strides toward success.