How to Conduct a Focus Group (NEW)

Focus groups are widely used to gain insight from stakeholders on important issues. But are focus groups the best method to gather feedback and public opinion in all circumstances? When should focus groups be used? We’ll address these questions and more about how to conduct a focus group, including vital insights into the process, selecting the facilitator and location for the sessions, the use of incentives for participants, and analysis of the data. NIU’s Survey Research team undertakes about 20 focus groups a year for client groups ranging from nonprofits to local governments. This workshop will introduce participants to the concepts and tools essential to capturing feedback through focus groups. (Lunch will be on your own.)

Thursday, February 2, 2023 at 9:00 AM to 4:00 PM

NIU Naperville
1120 E. Diehl Rd., Naperville, IL 60563

Event Type

Lectures, Presentations and Workshops

Topic

Professional Development

Target Audience

General Public

Website

http://go.niu.edu/cla

Cost

$55 Single; $20 NIU Student; Group of 10-19 will receive a 10% discount per registration. Group of 20 or more will receive a 15% discount per registration.

Group
Civic Leadership Academy
Department
Center for Governmental Studies
Contact Name

Janiece Bollie

Contact Email or Phone

civicleadershipacademy@niu.edu

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