"DIY" Workshop: How to Create an Authentic Brand Online

Indie musician, marketing powerhouse, and esteemed alumna, Kingsley ('20), returns to campus to share the foundational elements of creating an authentic brand online. This workshop is key for artists, creatives, influencers, and entrepreneurs in the "DIY" scene who want to elevate their online presence. 


Register to attend: https://niu.az1.qualtrics.com/jfe/form/SV_bQruIypFr7auRH8


About Kingsley:

A week after graduating from college, Kingsley planted roots in Portland, Oregon and immediately landed an internship as the marketing liaison at The Old Church, a small indie venue and her abilities and knowledge of the music industry made big waves moving her on to work for The Roseland Theater as Head of Marketing. During her time at the Roseland, Kingsley was immersed in the industry she dreamed to be part of, although she was far from the stage. 

After leaving the Roseland Theater to pursue music full-time, Kingsley became the forefront of Portland’s fierce, female-led underground music scene. Hailed as an artist who has “crafted a sound that transcends genres and challenges expectations (PRP),” Kingsley has had the opportunity to open for SG Lewis at a sold-out show at Holcene (2018), be the musical guest for Tedx (2018), remixing "Keep Me Hangin’ On" by The Supremes with Sony/ATV on their compilation album, Falcon Mixtape - Motor City Classix, celebrating Motown artist (2019), play Soul’d Out Music Festival (2019).

During 2020, a year plagued with the hardships of covid and social inequality, Kingsley was fortunate to keep her music career afloat when so many other artist could not. Teaming up with a group of Black American females, she managed to produce the inspiring “I’m Fine” video. The entire cast and crew for the video, including director, choreographer, camerawomen, photographers, stylists, and dancers were Black-American women from Portland. In addition, she landed a brand partnership with black own local makeup company, Event Cosmetics, and released a lipstick collection on Valentine’s Day 2021. 

Read more at https://www.iamkingsley.com/kingsley-bio


This event is sponsored by the De La Vega Innovation Lab, with a mission to inspire innovators and empower entrepreneurs, in collaboration with the Collegiate Entrepreneurs Organization (CEO) of NIU.


This event is open to students of all majors, faculty/staff, and community members. The event is eligible for passport credit within the College of Business. 

Tuesday, October 24, 2023 at 5:00 PM to 6:00 PM

Barsema Hall, De La Vega Innovation Lab - BH 204
740 Garden Rd, DeKalb, IL 60115

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This event requires registration.