Building Your Professional Brand: An NIU Student and Alumni Collaborative Workshop


Branding is not limited to products and organizations. Individuals develop a professional brand that they utilize as they make their way through their career. Your professional brand is...

  • What you want to be known for,
  • The values that are important to you, 
  • The knowledge, skills, and work traits you’ve developed through your education, employment, and other key experiences, and
  • The goals you are building towards.

In this interactive workshop, NIU students will collaborate with alumni volunteers to learn the ins and outs of branding - how to identify the elements of their brand, how to put it into a professional introduction, and how to use it for networking and career success.

By the end of the workshop students will be able to:

  • Define branding and name the critical components.
  • Translate important life experiences to elements of their own professional brand.
  • Identify ways to promote their brand on social media and other settings.

Registration is required:

Wednesday, October 11, 2023 at 6:00 PM to 7:30 PM

Altgeld Hall, Room 315
595 College Ave, DeKalb, IL 60115

Event Type

Lectures, Presentations and Workshops



Target Audience



Alumni Services, Career Services


Contact Name

Brian Pillsbury, Ph.D.

Contact Email or Phone

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